Yes, for internal use: testing ideas, drafts and internal material are fine. Do not use AI images in anything public-facing or customer-facing, because you cannot be sure an image is free of copyright or other rights. The tool cannot guarantee where the elements in an image came from.
More in Ethics, Copyright and the EU AI Act
How are Deepfakes made?
It is not a difficult process, which is what makes deepfakes worrying. Generative AI needs enough photos of a person to recreate their face convincingly, and for a video where they speak, recordings of their voice as well. Many tools refuse photos of real people, but often allow it if the user claims to be that person.
Can AI choose the Best job candidate from CVs?
No. AI can filter out unqualified applicants, but it should never make the final pick. Beyond your stated criteria, it invents its own from its training data, and that is where bias shows, for example filtering out women or people from poorer areas. If you have full criteria, a form or code applies them correctly every time.
What Rules apply to using Generative AI at work in the EU?
The main framework is the EU AI Act, with GDPR covering any personal data you put into AI tools. Many organisations add their own rules on top, especially about which tools are approved for work data. The headline principles are human oversight, treating every output as a draft, and transparency about AI use.