Statistics Density
How much specific, quantitative data a page carries compared with general assertion. In the peer-reviewed study the site's citation article describes, adding statistics produced the largest single gain of nine techniques tested, a 41% increase in AI visibility.
What it means in practice
The citation article gives the reasoning: systems built on a large language model tend to cite content that offers something specific and checkable over general assertion. A page that says adoption is increasing is less citable than one giving a specific, sourced percentage. The SEO and GEO comparison adds the condition: keep figures sourced, because an assistant can only repeat a number with confidence if the page shows where it came from.
How we use it
The citation article’s advice is to start with pages that already perform reasonably well, then add specific, sourced statistics and credible external citations, since those two produced the largest measured gains. Lower-ranked pages are worth the same pass: citing external sources improved their visibility by 115% in the same study. The AI citation page covers the wider picture.
FAQ
Questions about Statistics Density
Does adding statistics to a page help it get cited by AI?
In the study the citation article describes, adding statistics gave the largest single improvement of the nine techniques tested, a 41% increase in AI visibility. Combining it with fluent, well-structured writing gave the largest effect of any pairing.
Is a longer page more likely to be cited?
Not on length alone. The citation article reports that simply adding more words produced no improvement, and that the signal AI systems respond to is data density and source credibility. Keyword stuffing gave negligible or negative effects.
What it means for a Business
A business does not need more content to benefit. The citation article says adding words alone produced no improvement, and that a sourced statistic or a credible citation is an addition to pages that already exist.
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