Generative engine optimisation (GEO)
Writing and structuring content so that AI answer engines choose it as a source when they assemble a response. It builds on traditional SEO fundamentals rather than replacing them.
What it means in practice
The citation article reports that adding statistics improved AI citation visibility by 41%, adding direct quotations improved it by 28%, and citing external sources improved it by 115% for lower-ranked content. Keyword stuffing gave no meaningful benefit, and length alone did not help: the signal is data density, not word count.
How we use it
The citation article says to track whether a page is cited separately from where it ranks, names Am I Cited, a tool this business partners with, as one way to do it, and says to start with an audit of which existing pages already perform under conventional SEO. The detail is in what gets content cited in AI answers, and the older discipline it sits on is covered under search engine optimisation.
FAQ
Questions about Generative engine optimisation (GEO)
What is generative engine optimisation?
It is writing and structuring content so AI answer engines select it as a source. It builds on traditional SEO rather than replacing it.
Which techniques improve citations?
The citation article reports gains from adding statistics (41%), direct quotations (28%) and cited external sources (115% for lower-ranked content). Keyword stuffing produced no meaningful benefit, and adding more words did not help either.
What it means for a business
The measurable levers are about content, not tricks: statistics, direct quotations and cited sources raise citation visibility, while keyword stuffing and simply adding more words do not.
Ready to put this to work?
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