Set Courses vs Bespoke Training: Which Fits Your Team?
A set course teaches a subject to a fixed shape. A bespoke programme rebuilds the work a team already repeats, in their own documents and systems. What actually decides which one a team needs.
4 min readVoice of Business
Six sessions run to a fixed shape. Everything else is scoped in a conversation and built around whatever an organisation actually runs on. That is the real difference between set courses and bespoke / in-house training , and it decides more about which one fits a given team than price or subject matter does.
Key Takeaways
- Set courses are six fixed sessions, from a general foundation through to one-to-one work, run to a published outline.
- Bespoke programmes have no fixed outline. Scope is decided in conversation and built from the organisation’s own documents, systems and vocabulary.
- Bespoke work follows a five-step pattern: a no-commitment discovery session, an AI readiness audit if warranted, workflow and agent implementation, training and ongoing support, and optionally a white-label partnership.
- Neither pricing model is published here. Set course pricing is confirmed on request; bespoke work is priced through the scoping conversation.
- Both formats build EU AI Act and GDPR content into the session itself, not as an add-on.
What a set course actually is
A set course is the fixed end of the catalogue: six sessions, each with a published outline, running from Generative Artificial Intelligence: The Basics & Beyond through function-specific sessions for HR and admin teams, into agents, and finishing at 1-2-1 Personal AI Training for a single senior person with no syllabus at all. A set course is the entry point for a team that knows roughly what subject it needs covered and wants a proven session rather than a scoping conversation first.
What bespoke training actually is
A bespoke programme starts from the opposite direction. There is no standard shape to publish, because the shape follows what a discovery conversation turns up. The published pattern has five steps: an AI Discovery Session with no commitment attached, an AI Readiness Audit where one is actually warranted, workflow and agent implementation for whatever the audit surfaces, training and ongoing support for the people who will run it, and, for organisations that want to deliver AI services under their own name, a white-label partnership. Nothing in a bespoke programme is demonstrated on invented material; the examples are the organisation’s own work.
AI Discovery
Session
No commitment
AI Readiness
Audit
Where warranted
Workflow &
Agent Build
What the audit finds
Training &
Support
For who runs it
White-Label
Partnership
Optional
Who each one suits
Set courses suit a team that already knows the subject it needs, at any level from a first introduction to advanced agent work, without a scoping step first. Bespoke work suits process-heavy organisations, SME and Enterprise, already running structured teams on a CRM, Microsoft 365 or Google Workspace, without a structured AI strategy in place yet. The recommended way into bespoke work is a leadership briefing first, then all-staff foundations, so the people deciding and the people doing the work arrive at the same starting point together.
Comparison at a glance
| Aspect | Set courses | Bespoke / in-house training |
|---|---|---|
| Shape | Six fixed sessions, published outline | No fixed shape; scoped in conversation |
| Built on | A standard curriculum | The organisation’s own documents, systems and vocabulary |
| Entry point | Request a course directly | An AI Discovery Session, no commitment |
| Compliance content | Built into the sessions that need it (e.g. AI Agents & Personalisation) | Built into every foundational programme |
| Pricing | Confirmed on request | Scoped and priced through conversation |
| Best fit | A team that knows the subject it needs | A team whose AI strategy needs building around its own processes first |
Which one to start with
Both formats come out of the same team: 5,000+ professionals trained across European organisations, with 20+ years building and running AI-driven operations , not just teaching about them. The real decision is whether a team needs a proven session on a known subject, or needs its own processes worked through first. Where that is genuinely unclear, an AI audit is what settles it before either training format gets booked.
Frequently asked questions
What's the actual difference between a set course and bespoke training?
A set course teaches a subject to a fixed outline, chosen from six sessions covering a beginner foundation through to one-to-one work. Bespoke training has no fixed outline at all; the content is scoped in conversation and built from the organisation's own documents, systems and vocabulary.
How much does each option cost?
Neither is published on this site. Set course pricing is confirmed on request, and bespoke work is scoped and priced through direct conversation, since duration and content both depend on what the scoping turns up.
Do both formats cover EU AI Act and GDPR compliance?
Both include real governance content, not as an afterthought. Bespoke programmes build EU AI Act and GDPR material into every foundational programme, and set courses such as AI Agents & Personalisation and Copilot Essentials carry their own governance and safe-use content as part of the session, not a bolt-on.
Can a team start with a set course and move to bespoke work later?
That specific path is not described on this site, so it is not claimed here. What is published is the recommended order within bespoke work itself: a leadership briefing first, then all-staff foundations, so top-down commitment and bottom-up capability arrive together.